About US

Fresh Electric Company for Home Appliances was founded in Egypt in the year 1987 with a dream of introducing cutting-edge technology and affordable quality products to enhance customers’ lives.

The dream originated by the operation of a fan factory that managed due to its team’s effort and dedication to set the company as a market leader in this product category. Swiftly yet strategically, the company evolved into a leading brand name in the world of home appliances with more than ten state-of-the-art factories in 10th of Ramadan City industrial zone, Badr City, Kantara City and Georgia
Mission & Vision

"Fresh Ideas to exceed your every expectation.." Fresh Electric Company for Home Appliances’ vision is to be able to constantly anticipate customers’ ever-changing needs and fulfill them through innovative, affordable & environmental friendly appliances that not only exceed customers’ expectations through increased reliability but also transcend local boundaries to continue to expand globally.

"A local mindset with a global reach.." Our mission is to provide simple & affordable every day solutions that make our customers’ life more enjoyable. Our brand’s core values rest in providing cutting-edge modernity that is also user-friendly supported for life by the mutual partnership we establish with our customers once they purchase our products.
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