Vision
"Fresh Ideas to exceed your every expectation.." Fresh Electric Company for Home Appliances’ vision is to be able to constantly anticipate customers’ ever-changing needs and fulfill them through innovative, affordable & environmental friendly appliances that not only exceed customers’ expectations through increased reliability but also transcend local boundaries to continue to expand globally.


Mission
"A local mindset with a global reach.." Our mission is to provide simple & affordable every day solutions that make our customers’ life more enjoyable. Our brand’s core values rest in providing cutting-edge modernity that is also user-friendly supported for life by the mutual partnership we establish with our customers once they purchase our products.