Our vision is to make sure all our possible audiences carry around about wafflicious in their heads, and in their hearts. In other words, Our brand is everything that our customers and prospective customers think, feel, say, hear, read, watch, imagine suspect and even hope about our product, service or organize.

Our mission is to bring a little taste of heaven in the form of waffles -- in their original, glorious form. We have also preserved the same concept for a wide range of concession food products making Wafflicious® a happy place to be.